College Admissions Experience February 5

Tailoring the Admissions Experience

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I remember that when I started my first job as an admissions counselor, one of the interview questions was, “Do you see the role of admissions counselors more as counseling or as sales?” I had no experience, so I really didn’t know the right answer. Since the word “counselor” was in the title of the position, I imagine I said something about counseling students.


transfer students December 25, 2017

Rise of the Transfer Student

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Transfer students were second-class citizens. Although they always had a place at regional public institutions, many private colleges and universities largely ignored them. Admissions offices were built to work with freshmen, and transfer students were messy. They brought credits that were viewed as inferior and that did not fit into the curriculum smoothly. They generated questions about housing. They were also often viewed as backdoor students who were either not competitive enough to gain admission as freshmen or were trying to get around paying regular tuition.


underserved communities December 22, 2017

Outreach to Students from Underserved Communities

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For a large number of teenagers, the possibility of earning a college degree still seems out of reach due to lack of adequate financial resources, guidance, and support. Each year, according to the United States Bureau of Labor Statistics, 34.1 percent of high school graduates fail to enroll in college. Many colleges and universities are ramping up their efforts to target students in traditionally underserved communities, particularly following last year’s College Opportunity Summit hosted by the White House.


attracting environmentally conscious students October 30, 2017

Attracting Environmentally Conscious Students

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Edgewood College’s beautiful wooded campus is situated on Lake Wingra in Madison, Wisconsin, in a mixed-use neighborhood not far from the western edge of the University of Wisconsin engineering campus. The college’s neighbors include middle-income homeowners, university students and other renters, and small businesses and restaurants.

“Madison is a more progressive city, so environmental issues are important to the neighbors,” says Denis Collins, a business professor at Edgewood who teaches business and management ethics.



10 Student Recruitment Tips for Department Chairs March 20, 2017

10 Student Recruitment Tips for Department Chairs

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Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following recruitment techniques at the program level:


What Students Are Looking For In An Institution March 20, 2017

What Students Are Looking For In An Institution

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One of the most difficult decisions for upper leadership in a university is how to apportion funds for capital improvements and new and ongoing academic programs. Often, the decision comes down to perceptions of what students are looking for in the admission process. However, data about what factors students seek when choosing a college often comes from qualitative reports from the admissions department and perceptions about what leaders expect students and parents to prioritize. For example, many leaders believe that students look for the nicest residence halls, the best meal plans, and easy access to workout facilities when selecting their institution, a perception that might not be true.