Ten years ago, I was a new director of admissions at the University of Michigan- Flint with an enormous goal: to grow enrollment at a school that had many competitors in the state. I was encouraged because we had strong leadership, a good product, great staff, and a strong infrastructure. We also had a customer relationship management system (CRM) with a bridge to our student information system (Banner). In admissions, we had a CRM manager, a business analyst, and a Banner specialist. This team was supported by a divisional ITS person who was very forward-thinking. In all, the team was small but mighty.